RARO Skybar is born
The first Thursday night on the rooftop, on the 25th floor of the Othon Palace in Belo Horizonte. It is the first event on @sigararo’s feed and the first RARO gallery by BS Fotografias.
● ABOUT · GRUPO RARO · BELO HORIZONTE · NOVA LIMA · PREÁ
One house, five lights
The parent company behind RARO’s parties, wellness, hospitality, club nights and brand activations.
Manifesto
- One house. Five lights.
- The night, to celebrate.
- The small hours, to come back.
- The morning, to breathe.
- The sunset, to stay.
- Prime time, to activate.
The house and its seven branches
Each branch has its own light, pace and crowd. Venues and Label Parties are collections to browse, not new companies.
Parent company
Grupo RARO
One group. Many worlds to step into.
- RARO PartiesThe full party catalogue, each one marked with its relationship: our own, Belo Horizonte editions and partnerships.
- Label PartiesThe label parties where RARO’s role is on record.
- VenuesThe group’s spaces: JARDIM, Caza Raro, RARO Life Preá and RARO Club.
- Caza RaroWellbeing in Nova Lima, session by session and by reservation.
- RARO Life PreáA beachfront boutique hotel on Preá Beach, with events.
- RARO ClubThe late-night club in Belo Horizonte, with a weekly programme.
- RARO ActivationsBrands inside the experience, with the crowd taking part.
In numbers
Institutional figures provided by Grupo RARO.
12+ years and 1,000+ events and 3 million+ people welcomed and 100 million+ people reached on social media and 4,762+ brand activations
Documented milestones
From the Thursday rooftop in 2017, the first record with a source, to today’s fronts: eight chapters, each milestone one click away from its proof.
Skip the timeline
For each year: It counts what was documented (a recap, same-day coverage or a BS Fotografias gallery), not everything that happened. Regular nights are counted separately. 2026 runs to 23 Sep. The group’s institutional figures are in “In numbers”, just above.
© BS Fotografias / Glaucimara Castro Chapter 1 of 8 · · 2017–2018
The Thursday rooftop
RARO Skybar opens on the 25th floor of the Othon Palace in Belo Horizonte and takes the night to Rio (2017) and Salvador (2018). BS Fotografias shoots 52 nights.
2017
3 events with proof on Instagram and in the BS archive+ 20 regular nights
© BS Fotografias / Enan Correia The Skybar reaches Rio
It opens at the Rio Othon Palace, facing Copacabana. Posts start to read “BH ▪ RJ”.
2018
4 events with proof on Instagram and in the BS archive+ 27 regular nights
© BS Fotografias / Phillipe Guimarães One year of Skybar
The rooftop celebrates its first anniversary. BS Fotografias shot 22 nights in 2017 and 30 in 2018.
A special edition in Salvador
The Skybar takes a special edition to the Bahia Othon Palace.
© BS Fotografias / Glaucimara Castro Chapter 2 of 8 · · 2019–2020
A new home, and Fridays
RARO reopens in Vila da Serra, moves to Fridays and creates RARO Club, an after-party from midnight.
2019
2 events with proof on Instagram and in the BS archive+ 32 regular nights
© BS Fotografias / Phillipe Guimarães A new home in Vila da Serra
After a break at the end of 2018, RARO reopens at Restaurante Topo do Mundo.
© BS Fotografias / Glaucimara Castro Fridays and the first RARO Club
RARO moves to Fridays and creates RARO Club, an after-party from midnight announced by @raroskybar. The name returns in 2026.
© BS Fotografias / Bruno Soares e Guilherme Breder Chapter 3 of 8 · · 2020–2021
Pandemic and restart
The 2020 season is called off. The return comes in October, in a new home and by booking, and the ticketed parties begin: RaroWeen, Raro de Inverno and the RARO 5 Anos edition.
2020
3 events with proof on Instagram and in the BS archive+ 20 regular nights
The pandemic halts the season
The post announced “April. New season. New venue.”; the feed then goes quiet until September 2020.
© BS Fotografias The return, with bookings and safety protocols
A new home in Vila da Serra, on Fridays and Saturdays. BS Fotografias shoots 17 nights between 2 Oct and 6 Dec 2020.
© BS Fotografias / Bruna Doti e Phillipe Guimarães The first RaroWeen, sold out
The Halloween party debuts sold out and becomes the group’s most consistent yearly label.
2021
6 events with proof on Instagram and in the BS archive+ 16 regular nights
© BS Fotografias / Guilherme Breder The Raro de Inverno season
15 nights shot by BS Fotografias between 10 Jul and 18 Sep 2021.
© BS Fotografias / Guilherme Breder e Phillipe Guimarães The RARO 5 Anos edition, with Jorge & Mateus
The anniversary party becomes a party-concert, at Star 415.
© BS Fotografias / Guilherme Breder Chapter 4 of 8 · · 2021–2022
From bar to big-party producer
Raro de Verão, Raro Acústico, Mineirinha as a RARO label, Julina do Raro, Raro na Roça, the RARO 6 Anos edition on the Mineirão pitch and Raro na Copa.
© BS Fotografias / Glaucimara Castro The first Raro de Natal
With Matheus & Kauan, Matheuzinho and Greg & Gont.
2022
18 events with proof on Instagram and in the BS archive
© BS Fotografias / Phillipe Guimarães Raro de Verão on the rooftop
A season from 14 Jan to 18 Feb 2022 on the BH Outlet rooftop, with Menos é Mais on opening night.
© BS Fotografias / Nelson Avelar Raro Acústico
Gustavo Mioto opens the format; Luan Santana follows on 30 Apr 2022.
© BS Fotografias / Guilherme Breder e Nelson Avelar Mineirinha becomes a RARO label
Chapter I, guests only: “RARO presents its new label”.
© BS Fotografias / Nelson Avelar The first Julina do Raro
With Falamansa, on the lawn at Espaço Far East.
© BS Fotografias / Johnny Duarte Raro na Roça
The party arena of the National Campolina Horse Exhibition, at Parque da Gameleira, 3–10 Sep 2022.
© BS Fotografias / Douglas Magno, Glaucimara Castro, Guilherme Breder e João Couto The RARO 6 Anos edition on the Mineirão pitch
Clayton & Romário record their DVD: “It was 20,000 smiles”.
Brands on site: Beefeater · Amstel · Red Bull · Coca-Cola · Metropax · Virgin Music · Songs See the 5 cases
© BS Fotografias / Guilherme Breder Raro na Copa
The first World Cup project: Brazil matches at Rancho do Boi, from 24 Nov to 9 Dec 2022, with Coca-Cola FEMSA.
© BS Fotografias / Guilherme Breder e Johnny Duarte Chapter 5 of 8 · · 2023
Partner parties and the birth of JARDIM
RARO starts staging Belo Horizonte editions of other producers’ parties, such as Esbórnia, Mixed by Mixed and Balbúrdia. In May, Junina do Raro opens the venue that becomes JARDIM.
2023
14 events with proof on Instagram and in the BS archive
© BS Fotografias / Nelson Avelar e Tulio Barros Esbórnia BH with RARO
The first Esbórnia promoted by @sigararo, at the 2023 Carnival, sold out. The era of partner parties begins.
Brands on site: Red Bull See the case
© BS Fotografias / Guilherme Breder e Phillipe Guimarães The first event at JARDIM’s address
Junina do Raro with Nattan opens, in Jardim Canadá, the venue that becomes JARDIM, the group’s main house.
© BS Fotografias / Bruno Soares, Glaucimara Castro e Tulio Barros The RARO 7 Anos edition
Nattan and Kevin O Chris at Serraria Souza Pinto.
The address gets a name: JARDIM
From Raro de Natal 2023 on, the Jardim Canadá venue is promoted under its own name.
© BS Fotografias / Glaucimara Castro, Johnny Duarte e Tulio Barros Chapter 6 of 8 · · 2024
Scale and new ventures
Beagá na Folia debuts, Esbórnia takes over Mineirão and the group opens two houses: Caza Raro, in Nova Lima, and Raro Life, on Praia do Preá (Ceará).
2024
27 events with proof on Instagram and in the BS archive+ 2 regular nights
© BS Fotografias / Tulio Barros Beagá na Folia debuts
A free street parade around Mineirão, with Clayton & Romário and Michel Teló: “more than 100,000 people” on day one and “250,000” over two days, according to the festival’s own account.
© BS Fotografias / Nelson Avelar e Tulio Barros Mineirinha goes ticketed, with a full open bar
Chapter III, at JARDIM: the label is no longer guests-only.
Brands on site: Tanqueray · Johnnie Walker Blonde · Ketel One · Amstel · Red Bull · Coca-Cola See the case
© BS Fotografias / Glaucimara Castro e Nelson Avelar Junina do Raro with Pedro Sampaio
“More than 6,000 people” at STAR 415, according to @sigararo.
Brands on site: Kuat · Red Bull See the case
© BS Fotografias / Bruno Soares, Nelson Avelar e Samuel Fischer Esbórnia on the Mineirão pitch
The partner party’s Belo Horizonte edition takes over Mineirão.
Mercado Novo Wine Festival
The first food-and-drink festival on the group’s feed, from 20 Jul to 18 Aug 2024.
© BS Fotografias / Glaucimara Castro, Gustavo Weber, Nelson Avelar, Samuca Fischer The RARO 8 Anos edition
Dennis, Gustavo Mioto, DJ Topo and Greg & Gont at STAR 415.
Brands on site: Amstel · Red Bull See the case
© BS Fotografias / Bruno Soares, Nelson Avelar e Túlio Barros RaroWeen at JARDIM, with Lagum
The Halloween party gets a national headliner.
Brands on site: Fanta · Red Bull See the case
© BS Fotografias / Glaucimara Castro Caza Raro opens
After a soft opening that began on 2 Nov, the Vale do Sereno house in Nova Lima opens on 16 Nov 2024.
Raro Life on Praia do Preá
The first post from the guesthouse, restaurant and kite school in Ceará, co-authored with @sigararo from day one.
The profile starts signing as “Grupo Raro”
In the 2024 year-in-review.
© BS Fotografias / Glaucimara Castro e Guilherme Breder Chapter 7 of 8 · · 2025
A calendar on many fronts
The year with the most documented events: a three-party Carnival, Caza’s own labels, Samba da Lua, RARO Fitness, joining Réveillon Simbó Preá and the first Réveillon do Raro in Belo Horizonte.
2025
49 events with proof on Instagram and in the BS archive+ 14 regular nights
© BS Fotografias / Glaucimara Castro Carnival 2025 with three parties
Mineirinha (2 Mar), Esbórnia with “more than 7,000 people” (3 Mar) and Bloquinho do Raro with +5521 (4 Mar).
Brands on site: Spaten See the case
© BS Fotografias / Tulio Barros Beagá na Folia reaches downtown
Alok’s free trio elétrico takes the parade to Av. Afonso Pena.
Brands on site: Spaten See the case
Mineirinha Chapter IV, open air
At JARDIM, with the presale sold out in 48 hours.
Junina Chevals as a co-production
The 19th edition of a June festival older than RARO, now co-authored by @sigararo.
Nattan’s Desmanttelo at Mineirinho
Its first Belo Horizonte edition, as a co-production.
Caza Raro Winter
The first named season at Caza.
Grupo RARO joins Réveillon Simbó Preá
Created in 2023, the Praia do Preá New Year’s festival announces: “Grupo Raro, which has already made history in BH, is now part of Réveillon Simbó Preá.”
© Instagram @rarolifeprea · 2026 Samba da Lua is born
A Saturday samba open to everyone at Raro Life, on Praia do Preá. In 2026 the circle enters a new phase, with themed editions.
© Instagram @cazararo The first RARO Fitness morning
Track&Field Experience at Caza Raro: breakfast, yoga, a talk and functional training.
RaroWeen Full Open Bar Premium
The Halloween party, held every year since 2020, returns to JARDIM.
Brands on site: Red Bull · Absolut · Beefeater · Jameson · Spaten See the case
Baile dos Bruxos sells out
Greg & Gont’s label debuts with a SOLD OUT.
The first Réveillon Simbó with RARO
A run of parties on Praia do Preá, 26–31 Dec 2025, with night-by-night recaps on @simboprea.
The first Réveillon do Raro in Belo Horizonte
The countdown from 2025 to 2026 at JARDIM, RARO’s first New Year’s Eve in Belo Horizonte.
© Instagram @raroclub.com.br Chapter 8 of 8 · · 2026
Big projects and new brands
Beagá na Folia becomes a Grupo Raro project, Circo Raro is born, RARO Club opens, and the group produces Ginga BH for the World Cup, with 5 Brazil matches at JARDIM.
2026
29 events with proof on Instagram and in the BS archive+ 3 regular nights
Ê Saudade opens Belo Horizonte’s Carnival
A free street parade around Mineirão.
Beagá na Folia, a Grupo Raro project
Three days with Brahma: Clayton & Romário, Michel Teló and Zé Felipe at Mineirão; Nattan on Av. Afonso Pena.
Brands on site: Brahma See the case
Mineirinha, 6th edition
On Carnival Sunday at JARDIM, with the presale sold out in 2 hours.
Brands on site: Red Bull See the case
© Instagram @circoraro Circo Raro
A new RARO party: Léo Foguete and DJ Petroski, full premium open bar, at JARDIM.
Junina Chevals, 20th edition
“Twenty years of tradition”, at Hípica Chevals in Nova Lima.
Brands on site: Jameson · Beefeater See the case
© Instagram @sigararo Ginga BH at JARDIM
At the 2026 World Cup, RARO produces Ginga BH: 5 Brazil matches at JARDIM, from 13 Jun to 5 Jul, with Esbórnia, Mineirinha and Pagode do Muca, and a sell-out for the round of 16.
Brands on site: Budweiser · iFood · Jack Daniel’s · Coca-Cola · Ingresse · Sympla See the case
Mixed BH turns five
“4,500+ people”, according to @sigararo, with a RARO Fitness class that morning (Red Weekend). With RARO since 2023.
RARO Club opens
A Belo Horizonte club at a secret address: a guests-only opening on 21 Aug and, since then, weekly nights taken over by labels, such as Boiler Deck (28 Aug, sold out).
No Pelo 360 in Belo Horizonte
Hugo & Guilherme at Mirante Beagá, as a co-production.
Brands on site: Chivas · Jameson · Red Bull See the case
How RARO delivers
One signature, five ways to live it. Each light calls for a verb, a time of day and a way of hosting.
LIGHT · Night
Celebrate
RARO Parties
Night has many names. Our parties have a RARO way of bringing it to life.
Enter: RARO Parties →LIGHT · Late night
Come back
RARO Club
If you sleep early, ignore this.
Enter: RARO Club →LIGHT · Morning
Breathe
Caza Raro
Wellbeing, in its rarest form.
Enter: Caza Raro →LIGHT · Sunset
Stay
RARO Life Preá
Sun to wake up. Moon to stay.
Enter: RARO Life Preá →LIGHT · Prime time
Activate
RARO Activations
Put your brand inside the experience, and invite the audience in.
Enter: RARO Activations →
Where we are
From Belo Horizonte and Nova Lima, in Minas Gerais, to Preá Beach, in Ceará: the cities, the places and the nights, each with a date and a source.
Each dot marks the city, never an address. Past dates are sourced records; future dates show as announced.
Belo Horizonte MG
RARO CLUB · Open
Belo Horizonte (MG) · City only: address not published
- AnnouncedRARO CLUB · FUNK MOODRARO ClubSee it in the calendar: RARO CLUB · FUNK MOOD
- BAILE DOS BRUXOSClub nightsource · BAILE DOS BRUXOS (opens in a new tab)
- RARO CLUBClub nightsource · RARO CLUB (opens in a new tab)
- RARO CLUBClub nightsource · RARO CLUB (opens in a new tab)
BH Outlet
Place named in the source
- RARORARO recordsource · RARO (opens in a new tab)
- Raro AcústicoRARO recordsource · Raro Acústico (opens in a new tab)
- Raro de Verão 2022RARO brandsource · Raro de Verão 2022 (opens in a new tab)
- Clayton & Romário no Churrasco · Raro de Verão 2022RARO brandsource · Clayton & Romário no Churrasco · Raro de Verão 2022 (opens in a new tab)
Mineirão
Place named in the source
- BEAGÁ na Folia 2026RARO brandsource · BEAGÁ na Folia 2026 (opens in a new tab)
- BEAGÁ na Folia 2026RARO brandsource · BEAGÁ na Folia 2026 (opens in a new tab)
- BEAGÁ na Folia 2025RARO brandsource · BEAGÁ na Folia 2025 (opens in a new tab)
- BEAGÁ na Folia 2024RARO brandsource · BEAGÁ na Folia 2024 (opens in a new tab)
Av. Afonso Pena
Place named in the source
- BEAGÁ na Folia 2026 · Bloco DesmantteloRARO brandsource · BEAGÁ na Folia 2026 · Bloco Desmanttelo (opens in a new tab)
- Pipoca do Alok × BEAGÁ na Folia 2025RARO brandsource · Pipoca do Alok × BEAGÁ na Folia 2025 (opens in a new tab)
Mix Garden
Place named in the source
- Raro de Verão 2023RARO brandsource · Raro de Verão 2023 (opens in a new tab)
Mirante Beagá
Place named in the source
- No Pelo 360 BH 2026Co-productionsource · No Pelo 360 BH 2026 (opens in a new tab)
Mineirinho
Place named in the source
- Festival Desmanttelo BH 2025Co-produced with partnerssource · Festival Desmanttelo BH 2025 (opens in a new tab)
Serraria Souza Pinto
Place named in the source
- RARO 7 anosRARO brandsource · RARO 7 anos (opens in a new tab)
Venue to be announced
City only: address not published
- AnnouncedRAROWEEN 2026RARO brandSee it in the calendar: RAROWEEN 2026
Nova Lima MG
JARDIM · Open
Jardim Canadá, Nova Lima · Neighbourhood published
- Jun 13 – Jul 5, 2026 · 2026 World CupGinga BHPartner productionsource · Ginga BH (opens in a new tab)
- Mandacaru · NattanHosted eventsource · Mandacaru · Nattan (opens in a new tab)
- Ginga BH 2026BH venue productionsource · Ginga BH 2026 (opens in a new tab)
- Ginga BH 2026BH venue productionsource · Ginga BH 2026 (opens in a new tab)
CAZA RARO · Open
Vale do Sereno, Nova Lima (MG) · Neighbourhood published
- Réveillon Sorrisos 2026Night at the housesource · Réveillon Sorrisos 2026 (opens in a new tab)
- A ritual of presenceSessionsource · A ritual of presence (opens in a new tab)
- Carnaval Sessions · WS ElétricoNight at the housesource · Carnaval Sessions · WS Elétrico (opens in a new tab)
- Baile dos BruxosNight at the housesource · Baile dos Bruxos (opens in a new tab)
STAR 415
Place named in the source
- RARO 8 anosRARO brandsource · RARO 8 anos (opens in a new tab)
- Junina do Raro 2024RARO brandsource · Junina do Raro 2024 (opens in a new tab)
- RARO 5 anosRARO brandsource · RARO 5 anos (opens in a new tab)
Hípica Chevals
Place named in the source
- Junina Chevals 2026Co-productionsource · Junina Chevals 2026 (opens in a new tab)
Divinópolis MG
Parque de Exposições
Place named in the source
- AnnouncedLUAN SANTANA — ALÉM DO REGISTROLocal productionSee it in the calendar: LUAN SANTANA — ALÉM DO REGISTRO
Cruz CE
RARO LIFE PREÁ · Open
Preá Beach, Cruz (Ceará) · Public address
- AnnouncedSAMBA DA LUA · EDIÇÃO BOSSARARO Life PreáSee it in the calendar: SAMBA DA LUA · EDIÇÃO BOSSA
- Saturdays, open to allSamba da LuaSambasource · Samba da Lua (opens in a new tab)
- Date not publishedPre-wedding on the sandTailor-made eventsource · Pre-wedding on the sand (opens in a new tab)
- Samba da Lua · RaizSambasource · Samba da Lua · Raiz (opens in a new tab)