SCENE 06—ANIVERSÁRIO RARONova Lima and Belo Horizonte (MG)2024
ANIVERSÁRIO RARO
Every year, RARO celebrates with the city.
Loop: Vimeo Grupo RARO · motion preview over the official still
WHAT IT IS · PARTY & SHOW / ANNIVERSARY
Every year, RARO celebrates with the city.
The brand’s annual celebration, always with national headliners: Jorge & Mateus at the 5th, Clayton & Romário recording their DVD at Mineirão at the 6th, Nattan at the 7th, and Dennis and Gustavo Mioto at the 8th.
- Relation to RARO
- RARO brandAn original @sigararo brand · Seal source (opens in a new tab)
- First edition
- RARO 5 years with Jorge & Mateus, 30 Oct 2021, at Star 415.
- Where it happens
- Nova Lima and Belo Horizonte (MG)
Sourced records
- RARO 6 years at Mineirão, with Clayton & Romário’s DVD recording (15 Oct 2022). Source ↗
- RARO 8 years with Dennis and Gustavo Mioto at Star 415 (21 Sep 2024). Source ↗
NEXT EDITION
The next one reaches the List first.
No date announced right now. Join the RARO List and hear about the next edition first.
Join the RARO ListSCREENING ROOM
Watch the party.
Use the ← and → keys to browse.
PHOTOS · BS FOTOGRAFIAS
If you were there, find yourself here.
BRAND HISTORY · 5 records
Every edition, one record.
Each edition opens its own record: the BS Fotografias album, the film of that same night, artists on record and sources. Without a public album, the record shows how to ask for the photos.
- A RARO brand since
- Source (opens in a new tab)
- Records in the archive
- 5
20242 records
20231 record
20221 record
20211 record
BRANDS ON SITE
Who activated here.
· Beefeater
RARO’s 6th anniversary + Clayton & Romário DVD recording
A Beefeater lounge on the Mineirão pitch, with “The Spirit of London” panels, a bar pouring into the event cup and the RARO logo behind. BS Fotografias shot a brand-only gallery of 97 photos.
Case source ↗· Amstel
RARO’s 6th anniversary + Clayton & Romário DVD
An Amstel Lager bar with an Amsterdam-townhouse façade on the pitch, serving cans to the crowd. A brand-only gallery of 99 photos.
Case source ↗· Red Bull
RARO’s 6th anniversary + Clayton & Romário DVD
A geometric neon tunnel reading “Stay Classic”, a Red Bull wall of editions and cans served. A brand-only gallery of 90 photos.
Case source ↗· Coca-Cola
RARO’s 6th anniversary + Clayton & Romário DVD
Giant illuminated Coca-Cola bottles on the pitch and beside the stage, and a red bar serving Coca-Cola in the event cup. A brand-only gallery of 74 photos.
Case source ↗· Amstel · Coca-Cola · Beefeater · Metropax · Virgin Music · Songs
RARO’s 6th anniversary + Clayton & Romário DVD
A press wall with the night’s partner brands, on a night that also saw a DVD recorded on stage.
Case source ↗· Amstel · Red Bull
RARO’s 8th anniversary
Amstel and Red Bull set-piece activations and a lounge at the 8th anniversary.
Case source ↗
STAY IN THE NIGHT
More parties from the catalogue.
01RARO brandA night to be someone else.RAROWEEN
Why it is suggested: Same artist on record · Greg & Gont
02RARO brandOur home in celebration.MINEIRINHA
Why it is suggested: Same artist on record · Greg & Gont
03RARO brandThe whole city joins the celebration.BEAGÁ NA FOLIA
Why it is suggested: Same artist on record · Nattan
Pre-sales · News
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