Case sheet
- Brand(s)
- Kuat · Red Bull
- Sponsor
- Coca-Cola · Red Bull
- Event
- JUNINA DO RARO 2024
- Date
- Venue
- Belo Horizonte
- Format(s)
- Photo-ready set pieces
- Link with the brand
- Level of proof
- Proven by photo
Goal
Fit Kuat and Red Bull into the party’s June-festival set design.
Read from the format delivered: the brand did not publish its goal.
Execution
A Kuat spot and Red Bull cans built into the June-festival set, with product on the hay.
RARO’s role
Produced by RARO
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
A Kuat spot and Red Bull cans in the June-festival set. All of it shows in the party’s general photo album by BS Fotografias.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Discover the partyPhotos showing the brand
Photo: BS Fotografias / Nelson Avelar
Photo: BS Fotografias / Glaucimara Castro
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