Tanqueray · Johnnie Walker Blonde · Ketel One · Amstel · Red Bull · Coca-Cola

Goal

Build a brand village, with a bar for each brand and brand-only photo coverage.

Read from the format delivered: the brand did not publish its goal.

Execution

A “brand village”: a Tanqueray bar with neon and a bottle arch, a Johnnie Walker Blonde bar, an Amstel bar, a Red Bull bar with a mountain set and DJ booth, and a Coca-Cola bar with a neon bottle. BS shot a brands-only gallery of 116 photos.

RARO’s role

Produced by RARO

Result

ProvenDedicated coverage done: a brands-only gallery of 116 photos. Reach and sales were not published.

Link with the brand

• Documented activationTanqueray · Johnnie Walker Blonde · Amstel · Red Bull · Coca-Cola

  One bar per brand, recorded by BS Fotografias in a brands-only gallery of 116 photos.

  BS Fotografias brand gallery: it is not public, so it does not open here.

• Presence on recordKetel One

  In the photos of the same gallery, it only shows in drink kits, next to other brands.

  BS Fotografias brand gallery: it is not public, so it does not open here.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

Sources

• bsfotografias.com.br
• portalbelohorizonte.com.br

Part of the proof is the brand gallery shot by BS Fotografias, which is not public: the photos on this page come from it.