Case sheet
- Brand(s)
- Red Bull
- Sponsor
- Red Bull
- Event
- MINEIRINHA · Carnival 2026
- Date
- Venue
- Belo Horizonte
- Format(s)
- Branded bar · Sampling and launches · Dedicated photo coverage
- Link with the brand
- Level of proof
- Proven by photo
Goal
Serve Red Bull from a bar in the brand’s own set design and document the activation for the brand.
Read from the format delivered: the brand did not publish its goal.
Execution
A Red Bull bar with its own set (illuminated logo, frames and a wave of light), branded fridges, the full line of editions on the counter and drinks in Red Bull cups. The coverage was shot for the brand: 253 photos.
RARO’s role
Produced by RARO
Result
ProvenDedicated coverage done: a brand-only gallery of 253 photos. Reach and sales were not published.
Link with the brand
Documented activation
A record devoted to the brand: BS Fotografias made a Red Bull-only gallery of 253 photos. It sits in the brand’s folder and records the bar with its own set.
BS Fotografias brand gallery: it is not public, so it does not open here.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Part of the proof is the brand gallery shot by BS Fotografias, which is not public: the photos on this page come from it.
Discover the partyPhotos showing the brand
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
Photo: BS Fotografias / Pedro Costa
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