SCENE 19CASE · Amstel · Coca-Cola · Beefeater · Metropax · Virgin Music · SongsMineirão, Belo Horizonte2022

Amstel · Coca-Cola · Beefeater · Metropax · Virgin Music · Songs

RARO’s 6th anniversary + Clayton & Romário DVD · 15 October 2022

Case sheet

Bring the night’s partner brands together on one press and content wall.

Read from the format delivered: the brand did not publish its goal.

A press wall with the night’s partner brands, on a night that also saw a DVD recorded on stage.

Produced by RARO

Not measuredNo reach, sales or return figures were published for this case.

Presence on record
The logos show on the night’s press wall, in a BS Fotografias photo. A logo on a wall does not say what each brand did.
BS Fotografias brand gallery: it is not public, so it does not open here.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link

Declared in the source: The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation: There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record: The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Part of the proof is the brand gallery shot by BS Fotografias, which is not public: the photos on this page come from it.

Tell us your brand’s goal and the team builds the proposal starting from this case.