SCENE 18CASE · AmstelMineirão, Belo Horizonte2022

Amstel

RARO’s 6th anniversary + Clayton & Romário DVD · 15 October 2022

Case sheet

Serve Amstel from a themed brand bar on the event lawn.

Read from the format delivered: the brand did not publish its goal.

An Amstel Lager bar with an Amsterdam-townhouse façade on the pitch, serving cans to the crowd. A brand-only gallery of 99 photos.

Produced by RARO

ProvenDedicated coverage done: a brand-only gallery of 99 photos. Reach and sales were not published.

Documented activation
A record devoted to the brand: BS Fotografias made a Amstel-only gallery of 99 photos. It records the bar with its themed façade.
BS Fotografias brand gallery: it is not public, so it does not open here.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link

Declared in the source: The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation: There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record: The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Part of the proof is the brand gallery shot by BS Fotografias, which is not public: the photos on this page come from it.

Tell us your brand’s goal and the team builds the proposal starting from this case.