Grupo RARO
LIGHT Prime time
Join the list
All cases

SCENE 15CASE · Fanta Mistério · Coca-ColaJardim Canadá, Nova Lima (MG)2023

Fanta Mistério · Coca-Cola

RAROWEEN 2023 ·

Case sheet

Brand(s)
Fanta Mistério · Coca-Cola
Sponsor
Coca-Cola
Event
RAROWEEN 2023
Date
Venue
Jardim Canadá, Nova Lima (MG)
Format(s)
Photo-ready set pieces · Sampling and launches
Link with the brand
Declared sponsorship
Level of proof
Press

Goal

Launch Fanta Mistério to the party crowd, with tastings and photos.

Stated in the source.

Execution

Fanta Mistério launched at the party: a Halloween-themed welcome bar, a photo booth and Fanta Mistério tastings alongside other Fanta and Coca-Cola drinks.

RARO’s role

Produced by RARO (own brand)

Result

Not measuredNo reach, sales or return figures were published for this case.

  • Declared sponsorship

    Promoview, three days after the party, says Coca-Cola FEMSA Brasil “was a sponsor of the 2023 edition” and describes the Fanta Mistério launch activations.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link
Declared in the source
The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation
There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record
The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Sources

Discover the party

Photos showing the brand

No photo of this case has been published yet. The proof is in the sources above.

I want an activation like this

Tell us your brand’s goal and the team builds the proposal starting from this case.

I want an activation like this