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Sertanejo de Inverno 2026 promotional art with Greg & Gont and the Absolut Elyx signature (post from May 18, 2026)
Illustrative image: the case’s proof is in the sheet.
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SCENE 03CASE · Absolut ElyxCamposHall, Campos do Jordão (SP)2026

Absolut Elyx

Sertanejo de Inverno 2026 · announced naming ·

The festival’s announced date. The proof is the promotion of May 18, 2026, released before it: it shows the announced naming, not the night.

Case sheet

Brand(s)
Absolut Elyx
Sponsor
Pernod Ricard
Event
Sertanejo de Inverno 2026 · announced naming
Date
About the date
The festival’s announced date. The proof is the promotion of May 18, 2026, released before it: it shows the announced naming, not the night.
Venue
CamposHall, Campos do Jordão (SP)
Format(s)
Naming / “presented by” · Instagram content and collabs
Link with the brand
Announced sponsorship
Level of proof
Primary source

Goal

“Presented by Absolut Elyx”, as announced in the promotion: put the brand’s name on the festival and in the co-authored content.

Stated in the source.

Execution

The official promotion, published before the festival, reads “Presented by Absolut Elyx”, in posts co-authored by @sigararo and @sertanejodeinverno. This case proves the announced naming; the brand’s presence on the night is not documented here.

RARO’s role

Partnership

Result

Not measuredNo reach, sales or return figures were published for this case.

  • Announced sponsorship

    The promotion of May 18, 2026, before the festival, ends with “Presented by Absolut Elyx”. It is the announced naming: the night is not documented.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link
Declared in the source
The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation
There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record
The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Sources

Discover the party

Photos showing the brand

No photo of this case has been published yet. The proof is in the sources above.

Illustrative images

Promotional or event images that do not count as proof of this case. Each caption says where the image comes from.

  • Sertanejo de Inverno 2026 promotional art with Greg & Gont and the Absolut Elyx signature (post from May 18, 2026)

    Photo: Instagram @sigararo

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