Chivas · Jameson · Red Bull

Goal

Be at the festival’s open bar and in its co-authored content.

Read from the format delivered: the brand did not publish its goal.

Execution

Posts published the day after the festival: Chivas “in hand for a toast”, in a post co-authored with @sigararo, and Jameson and Red Bull on site, in the local co-producers’ posts.

RARO’s role

Local co-production with GB Produções and Original Music

Result

Not measuredNo reach, sales or return figures were published for this case.

Link with the brand

• Presence on record

  Posts published from the festival night onwards show Chivas “in hand for a toast”, Jameson “on the scene” and Red Bull “on site”. Co-authoring a post does not say who paid for what.

  • instagram.com/p/DdfgtCAjO-L
  • instagram.com/p/DdhSZ6Qmn9o
  • instagram.com/p/DdhSGMWmqMr

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

Sources

• instagram.com/p/DdfgtCAjO-L
• instagram.com/p/DdhSZ6Qmn9o
• instagram.com/p/DdhSGMWmqMr