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SCENE 07CASE · Red Bull · Absolut · Beefeater · Jameson · SpatenJARDIM, Nova Lima (MG)2025

Red Bull · Absolut · Beefeater · Jameson · Spaten

RAROWEEN 2025 and Réveillon do Raro 2025/26 ·

Two parties: RAROWEEN on October 25 and New Year’s Eve on December 31. The New Year’s Eve menu is the one announced on the ticket page.

Case sheet

Brand(s)
Red Bull · Absolut · Beefeater · Jameson · Spaten
Sponsor
Red Bull · Pernod Ricard · AMBEV
Event
RAROWEEN 2025 and Réveillon do Raro 2025/26
Date
About the date
Two parties: RAROWEEN on October 25 and New Year’s Eve on December 31. The New Year’s Eve menu is the one announced on the ticket page.
Venue
JARDIM, Nova Lima (MG)
Format(s)
Premium open bar
Link with the brand
Presence on record
Level of proof
Press

Goal

Be on the open-bar menu of both parties.

Read from the format delivered: the brand did not publish its goal.

Execution

At RAROWEEN 2025, coverage published after the party names Beefeater, Absolut, Jameson and Red Bull at the open bar. For Réveillon do Raro, the ticket page announced Spaten, Absolut, Beefeater, Jameson and Red Bull on the menu.

RARO’s role

Produced by RARO

Result

Not measuredNo reach, sales or return figures were published for this case.

  • Presence on recordRAROWEEN 2025: Beefeater · Absolut · Jameson · Red Bull

    The coverage published two days after the party names the four brands at the open bar.

  • Announced presenceRéveillon do Raro 2025/26: Spaten · Absolut · Beefeater · Jameson · Red Bull

    The ticket page announced the brands on the open-bar menu. It is the announced menu, not a record of the night.

The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.

The three kinds of link
Declared in the source
The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
Documented activation
There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
Presence on record
The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.

Sources

Discover the party

Photos showing the brand

No photo of this case has been published yet. The proof is in the sources above.

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