SCENE 11—CASE · Fanta · Red BullBelo Horizonte / Nova Lima2024
Fanta · Red Bull
RAROWEEN 2024 ·
Case sheet
- Brand(s)
- Fanta · Red Bull
- Sponsor
- Coca-Cola · Red Bull
- Event
- RAROWEEN 2024
- Date
- Venue
- Belo Horizonte / Nova Lima
- Format(s)
- Photo-ready set pieces · Branded bar
- Link with the brand
- Level of proof
- Proven by photo
Goal
Put Fanta and Red Bull inside the party’s set design and bar.
Read from the format delivered: the brand did not publish its goal.
Execution
A Fanta spot built into the Halloween set and a RARO bar with a Red Bull fridge. Tickets sold on Ingresse.
RARO’s role
Produced by RARO
Result
Not measuredNo reach, sales or return figures were published for this case.
Link with the brand
Presence on record
Fanta in a spot of the set and Red Bull in a fridge at RARO’s bar. All of it shows in the party’s general photo album by BS Fotografias.
The link says what the source states about the brand; the level of proof says what kind of source it is. Neither reveals a contract or amounts.
The three kinds of link
- Declared in the source
- The source says it in words: sponsorship, partnership or “presents”. “Announced” when the source predates the event.
- Documented activation
- There is a record whose subject is the brand’s action, such as a photo gallery devoted to it. It does not say whether it was sponsored.
- Presence on record
- The brand shows in the photos, a post, the menu or a wall at the event. It shows the brand was there; it does not prove a sponsorship. “Announced” when the source predates the event: then it only shows the announcement.
Sources
Discover the partyPhotos showing the brand
Photo: BS Fotografias / Tulio Barros
Photo: BS Fotografias / Tulio Barros
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